Rauw Alejandro

In the year 2017 Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it became the most streamed single during the course of the space of six months. The song was a mix of reggaeton with pop that has not only attracted new attention to reggaeton, but also the popularity of Latin music. In 2015, there were only two mostly Spanish-language songs on Billboard's Top 100 and in 2016 there were four. At the peak of Despacito's commercial success in 2017, 19 tracks primarily composed in Spanish reached into the Top 100. It climbed to 41 by 2020. Justin Bieber's bilingual remix Despacito came out in the year 2017. Then, popular musicians began collaborating with reggaeton singers. Drake collaborated with Bad Bunny for MIA (2018) while Madonna has collaborated with Maluma on Medellin. In the years 2020, many Reggaeton artists were complaining about its direction towards mainstream. In contrast, a young generation, Rauw Alejandro wanted to continue the evolution. It often utilized elements of electronic dance music, as well as other styles.